balancing content
with bold creativity
Services
I craft creative and compelling content that is tailored to your business needs. Whether you need clear and persuasive copy, engaging content marketing, communications, or editing services, I am a seasoned writer that delivers results-driven solutions.
From website content and apps to corporate communications and training, I ensure every word reflects your brand’s voice and resonates with your audience. With expertise across industries and a commitment to excellence, I help businesses communicate with clarity, confidence, and creativity that brings your message to life.
- Digital/UX copy
- Print collateral
- Social media/apps
- Learning platforms/training
- Content planning & strategy
- Product/catalog
- Branding strategy
- Email/newsletters
- Cross-team project management
- Podcast/webinar case study summaries
- Leadership/executive messaging
- SEO content
- Internal communications
- Edit AI-generated material to match brand/tone
- Video scripts
Clients
Experienced in creating messaging across various industries including: agency, airline, beauty/health, fashion, financial services, food, higher education, legal/intellectual property, marketing, non-profit, pet, products, real estate, retail, travel, technology
CORPORATE
- Accenture
- Amazon
- Axiom
- Avanade
- Bank of America
- Blink
- CapTech
- Chick-Fil-A
- CitizensBank
- Delta
- Goody Hair
- Home Depot
- IEHP
- Intergraph
- Microsoft
- Muffley Dream Homes
- NAPA
- Nutra Puppy
- Orkin
- Sears
- Southern Company
- Spanx
- Tatum
- Tekla
- Unisource
- Wells Fargo
- Windstream
EDUCATION
- Dekalb County Schools
- Emory University
- Georgia Tech
- UGA
AGENCY
- Definition 6
- Full Circle
- Group 1201
- Krause Bell Group
- Miller Zell
- Spin Creative
- Strottman
- Tailfin
- Think, inc.
NON-PROFIT
- American Cancer Society
- Boys & Girls (Metro Atlanta)
- CARE
- Voices of Georgia's Children
Past Projects
Please feel free to email to request additional samples.
Highlights
About Me
I have 15+ years of copywriting experience doing UX writing for websites, print collateral, social media, long/short form, and internal communications. My clients have included corporations, non-profits, universities, and agencies, including Accenture, Bank of America, Chick-Fil-A, Delta, Emory University, Goody Hair, Orkin, Think inc., Spanx, and more. My experience in consulting gives me a client-facing edge that many copywriters may not have. I am comfortable stepping into a team and working efficiently and effectively with executives, designers, programmers, and other subject matter experts.
In addition to my day job, I am also a published author by night with 18 planned children's books (HarperCollins and Penguin Random House) along with five self-published novels. This unique experience adds a level of creativity to my copywriting that results in fun, simple, and engaging copy for any audience.
I live in Atlanta with my husband, two kids, two dogs, and one bird. When I am not writing, I hang out in my imagination with a bunch of crazy characters.
Shelli R. Johannes-Wells
Check out my LinkedIn profile
CAREER HIGHLIGHTS
- Earned an MBA, specializing in Marketing & Organizational Communications
- Agency, consulting, and corporate executive experience
- Accumulated a breadth of knowledge in many different industries
- 15+ years of copywriting and communications experience (long and short form, microcopy)
- Crafted copy for digital marketing - websites, social media, banners, UX, SEO
- Created copy for internal communications - newsletters, articles, associate communications
- Created long-form copy for executive summaries, annual reports, case studies and thought-leadership papers
- Created executive and leadership messaging
- Experienced in creating brand strategy, planning, and messaging
- Produced high-quality, creative copy that simplifies complex topics into customer-centric messaging
Visit my author site to read more about my creative writing and children's books.
Shelli R. Johannes-Wells
